Microsoft shines a laser for Vista

Software giant Microsoft is launching a superlative advertising campaign for the launch of its new Vista operating system. The big bang is being served up. In Switzerland, a specially designed new form of cinema advertising is intended to make Vista better known. To this end, McCann Erickson and Universal McCann developed a futuristic laser animation in collaboration with Cinecom. The laser show can be seen in eight Swiss cities since January 31, 2007. It lasts approx. 20 seconds and is shown in a prominent position between the advertising block and the main film. The laser achieves its optimum effect when it is completely dark, according to a Cinecom press release: "The strong and pure colors of the laser are intended to achieve the 'wow' effect for the audience," Olivier Renaud, developer and art director at McCann Erickson, is quoted as saying in the press release. The elaborate show is primarily intended to draw the attention of a young, active audience to the new product from Microsoft.