Google attends advertising conference in Zurich

A representative of the search engine giant Google is taking part in the "Advertising Conference & Expo" of the World Association of Newspaper Publishers. This will take place on February 22 and 23, 2007 in Zurich. According to the World Association of Newspapers (WAN), Rob Jonas, strategic partner and head of development at Google, will speak about his company's new newspaper advertising strategy. An online business model will enable customers to bid for the placement of newspaper ads: Advertisers choose a newspaper and the section in which they want to appear. They then declare how much they are prepared to pay. The newspaper decides which bid it accepts. Google hopes to expand the initial project further. It currently includes 100 advertisers and 50 US metropolitan newspapers.
The advertising conference in Zurich is organized by the World Association of Newspapers and hosted by the Swiss Press Association. It will focus on the latest ideas and strategies in the field of newspaper advertising. Registration details and further information can be found at
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