Last but not least: The seal, the monkey and the bear
Four weeks ago, Migros launched its online store, M-Stars. And it seems to be doing well: 50,000 people have already visited the Migros fan merchandise store. The blue vanilla ice cream T-shirt is proving to be the clear bestseller.
After one month, it can be said that Migros not only simply has customers, but also real fans, writes the retail company in a statement. Many of them, for example, grew up with the well-known Glacestängeli in multipacks and associate them with pleasant childhood memories. Whatever the reason, the packaging designs created in 1975 by Migros graphic artist Hans Uster are definitely popular - the blue vanilla ice cream shirt with the seal clearly occupies first place in the sales rankings, followed by the Chocoglace T-shirt with the bear and the strawberry ice cream T-shirt with the monkey. The Mirador belt then takes fourth place. Once again, someone seems to have had the right marketing instinct - after it has become a little quieter around the M-Budget cult, it is now the turn of the ice cream cones...
