Erdmannpeisker gives B&G Switzerland a new lease of life
B&G Schweiz, a holding company active in the gardening and landscaping sector, has a new brand identity. The Biel-based agency Erdmannpeisker was responsible for its implementation.
B&G Switzerland currently has ten successful and well-established local members. The holding company aims to grow by two to three additional members each year in order to become the leading gardening and landscaping company in Switzerland.
After winning a pitch, Erdmannpeisker created a completely new image for the holding company and its members. This comprises various measures - from positioning, claim, logo, corporate design to communication and website - and is being implemented step by step for all members.
In order to maintain the local roots of the members, it was decided for the logo system that they would keep their name and their corporate color, but all receive a uniform logo. The group will have a common figurative mark and font. The "ampersand" is reminiscent of a flower and is placed in front of the word marks of the respective members to make the group affiliation clear in terms of content.
Responsible at B&G Switzerland: Ramon Stucki, Lorenz Geissbühler. Responsible at Erdmannpeisker: Gabriel Peisker (Creative Director), Sybille Erdmann (Consulting), Jenny Ziörjen (Art Direction), Crosswalk (Positioning).
