Newspapers in French-speaking Switzerland join forces

The Neuchâtel regional newspapers L'Express and L'Impartial and the Journal du Jura have been producing national topics together since Tuesday. The collaboration will be known as Arc Presse. The aim is to reduce production costs and halt the erosion of readership figures. The three newspapers will appear with one editorial jacket and a new layout. They will jointly manage the advertising market under the umbrella brand Arc Presse, with the main topics of business, sport, Switzerland, international and culture being produced by an editorial team in Neuchâtel. The newspapers are using the closer cooperation to create new reader offerings in the multimedia sector. The concentration of forces leads to job cuts (see project
Mediagraph, a Lausanne-based graphic design studio specializing in media, gave the three titles a new look. The consulting firm Naef Partners in Zurich was commissioned to oversee and implement the project.