Freiburger Nachrichten and Radio Freiburg combine online channels
The Freiburger Nachrichten and Radio Freiburg are launching a joint digital platform for German-speaking Fribourg. The platform, called «Wir Freiburg,» is the result of nearly a year of planning and published its first content on Monday.
Until now, "Frapp.ch" and "Freiburger-nachrichten.ch" have been vying for the favor of the reading public. "German-speaking Fribourg is too small for two competing digital offerings", Markus Baumer, CEO of Radio Fribourg, was quoted as saying in a press release issued by the two media companies on Monday.
"By merging our existing online channels, we are strengthening each other and thus increasing our chances of commercial success," says Christoph Nussbaumer, CEO of Freiburger Nachrichten, according to the press release.
The app and the platform are financed by the sale of subscriptions, but "Wir Freiburg" also wants to establish itself as a regional platform for digital advertising.
The operation of the new digital service is managed by a joint committee with representatives from Radio Fribourg and Freiburger Nachrichten. On an editorial level, the teams work at a joint newsdesk located at the Mediaparc in Villars-sur-Glâne.
At the newspaper's headquarters in Freiburg city center, the print editions of the Freiburg News and the weekly title The Murten bidder and Kerzers scoreboard produced. (SDA/swi)
