Last but not least: Coca-Cola attacks men on diet craze
Starting now, the new Coca-Cola Zero is also available in Switzerland—with real flavor and no sugar. Men, in particular, have been waiting for this; at least that's what the beverage giant claims.
The new Coca-Cola Zero is now also available in Switzerland - with real taste and without sugar. Men in particular have been waiting for this; at least that's what the beverage multinational claims. But is that really the case, dear men? Have you spent the past few weeks - out of sheer anticipation - tossing and turning and secretly sipping your girlfriend's Diet Coke? In order to make the drink really tasty, Coca-Cola will be beating the advertising drum really hard around your ears in the near future. From TV commercials to billboards, Coca-Cola is sparing no effort to promote its new sugar-free product. The biggest advertising effort in 23 years is planned for the launch. But that's not all: to really spoil the men, Coca Cola has come up with something very special and invented Zero Day. On this day - analogous to Valentine's Day, on which, according to Coca Cola, the focus is on the woman - the man is to be presented with a gift: With a Coca-Cola Zero, of course.
