Successful kick-off: Greenovation Summit showcases sustainable strategies of Eastern Swiss SMEs
On September 12, 2024, representatives from the business and academic communities gathered at Bühler AG’s Cubic facility in Uzwil for the first Greenovation Summit. Around 150 participants gained practical insights into how local companies in Eastern Switzerland are integrating sustainability into their business models and what challenges still remain.
The event, moderated by Mona Vetsch, offered participants a unique insight into the innovations of SMEs in Eastern Switzerland that are dedicated to the topic of sustainability. In his welcoming address, host Stefan Scheiber, CEO of Bühler, emphasized the often underestimated innovative strength of the region. In their presentations, 13 speakers presented concrete projects on how sustainability is being implemented in various sectors.
Sandra Banholzer, CEO of cosmetics manufacturer Rausch, explained the challenges of developing sustainable packaging solutions and pointed out that consumers now expect sustainability but are not prepared to pay more for it. Claude Rieser, CEO of Step Zero, whose team is working on recyclable shoe soles, highlighted similar challenges.
A special moment at the summit was the presentation of the first Greenovation Awards, which went to three companies for outstanding achievements in the areas of projects, products and services. These awards recognize innovations that combine both ecological and economic efficiency.
