Annual report: Artful visualization meets science
With innovative design and creative concepts, Basilea Pharmaceutica makes complex topics related to its research and business development easy to understand and visually appealing. The newly published annual report combines aesthetics and information in a fresh way, drawing on the expertise of the Basel-based creative agency Modulator.
Basilea Pharmaceutica presents its latest annual report, which not only highlights technical successes, but also revolutionizes the visual presentation of scientific processes. The Modulator agency in Basel created a specific visual language that uses still lifes to illustrate abstract themes such as drug development and licensing.
Through the artistic integration of symbolic images and portraits of employees on a striking red Panton chair, Basilea's work is presented in a lively and accessible way. The annual report thus offers a comprehensive insight into the company's achievements and sets new standards in the presentation of complex content.
