The great unknowns

Career choice Schminke and team launch the biggest campaign in the industry for auditors. Auditors and tax experts have a very responsible role to play in safeguarding the value of companies. The career opportunities are correspondingly high. But hardly anyone is aware of this. The industry is extremely discreet and correspondingly reserved towards the general public, but this will change over the next four years. Schminke und Team in Zurich has developed a broad and long-term campaign for the umbrella organization of auditors and tax experts, the Swiss Institute of Certified Accountants and Tax Consultants. The aim is to inform an interested public in detail about the broad spectrum of the industry by promoting young talent. At the same time, students at universities and universities of applied sciences are made aware of a promising career opportunity.
Successful industry representatives29 portraits present successful auditors and financial experts from all parts of the country. Their respective careers are examples of the diverse opportunities that lie behind a profession that is often mistakenly regarded as dry and colorless.
The full-page, four-color advertisements have been appearing in various NZZ Group media, selected business publications and corresponding university publications since January. Law and economics graduates are also made aware of the not always obvious career path with brochures. The campaign is supported by skyscrapers on the opening page of NZZ Online.
Andreas Panzeri