Content and form with a juicy campaign for Aldi Suisse
In a national campaign, the Zurich-based agency Inhalt und Form is promoting the permanent price reduction on Aldi Suisse's meat selection.
If Aldi Suisse has its way, Swiss meat should not be a luxury. That's why the Swiss retailer has been permanently reducing the prices of its meat range by up to 36% in a large-scale campaign since the beginning of September 2024. This means that Swiss consumers no longer have to rely on time-limited price promotions or make shopping trips abroad that cost nerves and money for fuel.
Aldi Suisse has translated the message into a national communication campaign with a total of eight striking images designed to whet the appetite for meat at fair prices.
The campaign has been running throughout Switzerland since the beginning of September on the meta channels Facebook and Instagram in the form of display ads as well as OOH, DOOH and print ads.
Responsible at Aldi Suisse: David Biernath (Director National Customer Interaction CH), Martial Keller (Manager National Customer Interaction CH), Jan Seemann (Manager National Customer Interaction CH), Manuel Haltiner (Team Lead National Customer Interaction CH - Advertising). Responsible for content and form: Dominik Stibal (CEO), Karin Estermann (Executive Creative Director), Lukas Tauss (Senior Art Director), Nori Marthy (Graphic Designer), Dario Brazerol (Junior Copywriter), Bettina Righetto (Group Account Director), Patrik Rohner (Image Processing).
