Bamert.io creates new corporate design for GoTom
Bamert.io has developed a completely new corporate design for GoTom. The brand identity has been fully modernized to reflect the company's values and strategic direction in a contemporary way.
In addition to a comprehensive redesign of the website, including a sophisticated design system, the redesign includes a new logo, sophisticated design elements and matching illustrations that focus on Tom the robot. Particular attention was paid to creating a clear, consistent and appealing brand identity that would work optimally in both the digital and analog worlds.
"This time, we analyzed the company's DNA and translated it into a design language that makes the values and emotions visible," says Mathias Bamert, who was responsible for the first brand identity over nine years ago.
The new corporate design has already been implemented in all areas of GoTom, from business stationery and marketing materials to the digital presence. The aim is to position the company even more strongly as an innovative partner on the market.
Responsible at GoTom: Alban Grossenbacher (CEO & Co-Founder), Ginette Lumbiarres (CPO & Co-Founder), Britta Heitkamp (Marketing & Communication). Responsible for Bamert.io: Mathias Bamert (Owner & Creative Director).
