A strong duo for top sporting performance
The performance beverage brand NOCCO is strengthening its presence in the Swiss market through a new partnership with ski mountaineering talent Arnaud Boisset. The up-and-coming athlete will be supported by NOCCO as a brand ambassador going forward.
NOCCO is delighted to announce its collaboration with Swiss alpine skier Arnaud Boisset. The super-G and downhill specialist has already made a name for himself with top placings in the World Cup and will be accompanied by NOCCO on his way to the top. Boisset embodies the same values as the Swedish brand: determination, passion and the will to always go further.
"I'm really looking forward to this partnership," says Arnaud Boisset. "NOCCO has been with me for a long time during training and competitions. The brand shares my ideals: for me, performance comes first. Thanks to NOCCO, I was able to push myself to my limits during summer training and prepare myself optimally for the coming season."
NOCCO is more than just a drink - it is a companion for athletes who want to test their performance limits. With functional, caffeinated and sugar-free drinks, NOCCO Boisset supports both intensive training and regeneration. All NOCCO flavors are enriched with vitamins, and some also contain BCAAs (branched-chain amino acids), which improve focus and endurance.
Veroniek van Duren-Meijer, Head of Marketing Distributor Markets at NOCCO, is delighted about the new collaboration: "Arnaud is an outstanding athlete who shares our commitment to performance. It was an easy decision to bring him into the NOCCO family and we look forward to supporting him in his future successes on the slopes."
The partnership with Boisset underlines NOCCO's commitment to the sports sector. With a clear focus on the Swiss market, the brand is continuously expanding its presence and focusing on athletes who embody performance and ambition.
