Last but not least: Second Life is becoming a serious parallel world

Thanks to Second Life, everyday life is increasingly moving online. More and more people are creating a second life for themselves in Second Life, which can be exactly the same or completely different from the real one. Perhaps they are just escaping from reality for a short time in order to outwit reality in the virtual world. 3.2 million users have already created a second self and live in a parallel world on the Internet. Everyone can invent their own role. Everyone is their own director and actor. Second Life is the virtual image of the real world. The fact that more and more companies such as Toyota, Reebock and the BBC are selling their products on the Internet platform shows the importance that the virtual world has gained in recent years. Because Second Life is becoming more and more like the real world, the platform is developing into a serious economic area in which real money can be earned. Real dollars can be exchanged for the Second Life currency Linden Dollars. There are even people who earn their real living in the virtual world.
Swiss companies are also gaining a foothold in Second Life. The new media house Mitlinks is the first Swiss agency to open an office offering everything to do with the realization of appearances in this booming virtual world. Mitlinks develops brand presences for companies, realizing buildings and advertising presences, and perhaps the Ronorp will soon be available for all Second Lifers.