The comeback of Flauder
For several weeks now, the cheerful Blöterli posters have been on display throughout German-speaking Switzerland. The creative agency Studio Wurst is behind them.
Flauder was invented by Goba Mineralquelle und Manufaktur in 2002 and has taken Switzerland by storm. The market for soft drinks has changed dramatically in recent years: New lifestyle trends and innovations are creating many new product categories and new products and brands are entering the market accordingly. Flauder has been somewhat forgotten in the process.
A new campaign aims to recall the refreshing, low-calorie drink with Appenzell herbs and Appenzell mineral water. The campaign creates a clear reference to the origin of Appenzell and uses the term "Blöterliwasser", which is intended to tie in with existing, positive memories. The campaign marks the launch of the new brand strategy and can be seen on posters and in social media.
Responsible at Goba: The members of the Executive Board Kurt Widmer, Silvia Wetli, Roland Wehrli and the marketing management under Sonja Breda and Nathalie Zellweger. Responsible at Studio Wurst: Pedro Moosmann and Nino Zuberbühler.
