Cash daily finds favor according to study

Five months after its launch, Cash Daily's business information is well received by readers, according to a study by the consulting firm Publicom. From October to December 2006, the Kilchberg-based company surveyed Cash Daily users in 10 survey waves to gather their opinions and socio-demographic information. At least 700 participants were regularly surveyed using an online panel. This survey showed positive results, according to a press release from the publisher Ringier. With its multimedia concept, Cash Daily reaches a target group that is interested in business and finds the content up-to-date and varied. Cash daily and the NZZ are the information media most used and appreciated by the panel participants. According to the study, Cash daily also has the highest proportion of women of all business media at 40 percent. The average age of the readership is 42.6 years. The audience is characterized by a high level of employment and professional status, and its income is well above the Swiss average. Many of the users are commuters with a focus on Zurich. In terms of distribution, Cash daily wants to keep up with demand and will increase its presence at K kiosks with better placement and 500 additional boxes. Distribution via company locations is also to be promoted. The third innovation concerns distribution via mailboxes. This will be possible once a test phase has been successfully completed.