ÖKK and Graubünden prescribe fresh mountain air
The Graubünden health insurance company ÖKK and Graubünden Ferien are launching a unique campaign to highlight the health-promoting effects of mountain air. Guests who book at least three nights in selected Graubünden vacation regions will receive an additional overnight stay free of charge.
Fresh mountain air is not only a pleasure for the senses, but also demonstrably good for your health. The Graubünden health insurance company ÖKK and Graubünden Ferien are focusing on this with their new joint campaign. From September 7, International Clean Air Day, guests who book at least three nights in selected Graubünden regions can receive an extra night for free.
The campaign underlines the commitment of both partners to prevention and health. "For us as a health insurance company, prevention is an important measure to reduce healthcare costs," says Simon Neuner, CEO of ÖKK. "And that's exactly what we're doing with this campaign: more fresh mountain air for better well-being."
Martin Vincenz, CEO of Graubünden Ferien, adds: "We are focusing on one of our greatest assets in the canton, our fresh mountain air. The healthy mountain air is an essential part of a relaxing vacation in Graubünden."
The campaign is implemented with a wink and typical Graubünden humor. A "mountain air expert" guides you through the most beautiful places in Graubünden where you can enjoy the soothing mountain air.
