Axel Springer generates good revenues with online offerings
According to its own statements, the German media conglomerate Axel Springer is generating above-average profits with its online offerings. However, CEO Mathias Döpfner does not want to write off print media just yet.
The German media group Axel Springer claims to be making above-average profits with its online offerings. "We are already earning money on the Internet," said CEO Mathias Döpfner in an interview with Handelsblatt. Bild.T-Online achieves a double-digit return on sales. Although the Springer Group only generates five percent of its revenue on the Internet, the online share of the advertising industry nationwide is only 2.5 percent, emphasized Döpfner: "This means we are twice as good as the market." The manager sees the Group in the "acceleration phase" on the Internet. Digitalization is "of existential importance for the future and is therefore a priority". But print media should not be "prematurely buried" either, Döpfner continued. Further print products are also conceivable in the Bild Group. The publisher is currently still examining the right distribution strategy for the establishment of a French version of Bild. Axel Springer took over the publishing house Jean Frey last December. The German group intends to expand its position in Switzerland.
