Swiss Radioworld and CH Media extend and expand cooperation
The partnership between Swiss Radioworld and CH Media will continue: The agency agreement has been extended. With the shared goal of strengthening the radio medium—including in combination with complementary media—the aim is to provide clients with even more comprehensive advice.
The joint goal of CH Media and Swiss Radioworld is to offer further communication solutions and thus increase radio's share of the overall advertising market. To this end, the existing agency agreement was extended and the existing Swiss Radioworld team expanded.
Swiss Radioworld will develop content marketing concepts together with CH Media's Commercial Content department. These concepts are developed in co-creation with clients and complement the core medium of radio with a comprehensive all-media approach. The concepts are then produced in-house by CH Media. In addition to the CH Media stations, other radio stations and media marketed by Swiss Radioworld or Goldbach can also be used.
"Partnership is logical"
"A partnership with long-standing professionals from the fields of content marketing and traditional radio marketing with us as a media company with a strong public service in the regions is logical and we are extremely pleased. Our declared aim is to further strengthen the radio genre in Switzerland together. To this end, we have introduced new offerings, more best practice and more research into the collaboration. Swiss Radioworld thus has the right power to address marketing, advertising and media managers in a more targeted way," says Tarkan Özküp, CCO of CH Media.
Ralf Brachat, Managing Director of Swiss Radioworld, adds: "The extension of the partnership and intensification of the collaboration with CH Media opens up new and customized opportunities with radio as the lead medium for advertisers and is a pioneering step into the future for the entire radio industry."
