"Advertiser of the Year": David Schärer founds his own agency
After a stint as CMO of the watch brand Breitling, Rod co-founder David Schärer is striking out on his own. He wants to build an agency that focuses primarily on strategic communications, reputation management, advisory services, and campaigning, according to the «Advertiser of the Year» on LinkedIn.
The "Advertiser of the Year" 2021/22 is going into business for himself: After a stint as CMO of watch brand Breitling, David Schärer plans to set up his own agency in the coming weeks and months, as he announced on Sunday via a LinkedIn post. The focus will be on four areas: strategic communication, reputation management, advisory and campaigning.
Studio David Schärer" already has various clients, including Ex Libris AG, Schauspielhaus Zurich, the Catholic Church in the Canton of Zurich, Zurich shoe retailer Walder and SRG SSR. In addition, Janine Paumann, who comes from Farner, will be the first employee to join in October.
"Maximum effect"
Schärer, who is best known in Switzerland as the co-founder of the Rod agency - which was acquired by Farner in 2019 but continues to operate under its own name - also provided a value proposition for his new company on LinkedIn: "Maximum impact wherever there is a need for communication along the lines of business, society and politics".
