Studio Thom Pfister brings Lattesso to the rails
Starting immediately, a Lattesso-branded promotional locomotive is traveling throughout Switzerland. This is part of Lattesso’s current communications campaign and sends a clear message about a modern lifestyle and the connection between physical activity and enjoyment.
The visual on the locomotive picks up on the current Lattesso emoji campaign, which has been running since spring 2024 and was realized by Studio Thom Pfister (Markt-kom.com reported). The idea behind it: Emojis stand for quick, uncomplicated communication - just as Lattesso stands for quick, fresh coffee enjoyment.
Using a locomotive as an advertising medium was a strategically well thought-out decision by Lattesso. After all, a locomotive stands for mobility, dynamism and progress. And these characteristics would harmonize perfectly with Lattesso's natural energy kick. In addition, up to 1.2 million people travel on SBB trains every day, which guarantees excellent visibility and a lasting brand presence. Because only a few advertising locomotives are currently on the move in Switzerland, the Lattesso locomotive also enjoys a special exclusivity.
At a time when environmental issues are becoming increasingly relevant, the Lattesso advertising locomotive also wants to send out a strong signal for sustainability. By choosing an environmentally friendly means of transportation, Lattesso shows that responsible consumption and environmental awareness go hand in hand.
The advertising locomotive will be on the rails for 13 months from Friday.
Responsible at Cremo: Jörg Amstad (Brand Manager Lattesso), Karin Kägi (Brand Manager Lattesso), Patrick Th. Onken (Chief Marketing & Innovation Officer Cremo). Responsible at Studio Thom Pfister: Thom Pfister (Creative Director, idea and concept), Roland Zenger (Art Director), Daniel Hackiewicz (Senior Designer), Ursula Rytz (Senior Consultant). CGI and animations: Oli Hallberg, Priska Fuhrer. Production: Remund advertising technology. Marketing: SBB, APG|SGA.
