Against speeding on the slopes 

Skiing 32 percent of all sports accidents in Switzerland are winter sports accidents. This is no coincidence, as people are skiing faster and faster on the slopes. A collision can have fatal consequences for your health. The Suva brand SuvaLiv is committed to safety in leisure time. For years, it has been advertising against speeding on the ski slopes with striking posters and advertisements by Ruf Lanz. The motif for the winter of 06/07 is also literally a hit: Two chainsaws laid down like skis dramatize the potential dangers of speeding in a surprising way. The solution: speeders on the slopes endanger themselves and others. The motif can be seen as an advertisement and poster in all major Swiss ski resorts.