Erdmannpeisker stages the best light for Ribag
The Biel-based agency Erdmannpeisker created an online campaign for the launch of the «Viorx» product by Ribag, a manufacturer of lighting solutions.
Since the company was founded 30 years ago, Ribag has been committed to developing the highest quality solutions for a demanding clientele. The company offers complete planning solutions: From the first project meeting to comprehensive lighting planning and project acceptance.
Ribag commissioned Erdmannpeisker with an online campaign for the product launch of the "Viorx" lamp. The campaign is aimed at (interior) architects and interior designers. The message: When designing a building, architects are faced with many decisions - Ribag wants to make this decision easier for them with the campaign.
The campaign is aimed at triggering sample orders and thus consultations for the product. The campaign is used on news portals and LinkedIn.
Responsible at Ribag: Melania Gehrig (Head of Marketing & Sales). Responsible at Erdmannpeisker: Gabriel Peisker (Creative Director), Jenny Ziörjen (Art Direction), Sybille Erdmann (Consulting), Christian Hungerbühler, Chantal Salzgeber from Designraum (Image), Mediaschneider Bern (Media Planning).
