Hörmann Switzerland and Fachwerk bring security into the living room
The TV campaign by Fachwerk Advertising for Hörmann Switzerland focuses on emotional moments involving front doors and garage doors, presenting them as reliable companions in everyday life.
With the current TV campaign, Hörmann Switzerland wants to bring the topic of security directly into the living rooms of Swiss homeowners. In emotional everyday situations, the reliability and durability of Hörmann products are presented in an appealing way to anchor the brand deep in the hearts of the target group.
The TV commercials show scenes of a protagonist over the years around his front door and garage door - Hörmann's central product categories. These sequences emphasize the importance of security and reliability in everyday life and position Hörmann as the trustworthy partner for the protection of one's own home. There is a strong focus on the visibility of the products in the commercials.
The campaign has been running since Monday until October 13 on various SRF channels throughout Switzerland and is supported by a broad cross-media online presence. A targeted ten-second placement directly before the Tagesschau on SRF1 in September further increases the impact.
Responsible at Hörmann: Andreas Breschan (CEO). Responsible at Fachwerk Advertising: Nektarios Thanasis (CEO & Owner), Damian Wolfisberg (COO & Senior Consultant), Tino Heuter (Creative Director), Beat Egger (Text), Kalid Ahbri (Motion Design). Responsible for Soha Film (production): Benjamin Kempf-Siemens (Director), Jan Mettler (DoP), Monika Schmid (Styling), Reto Trösch (Set Design), Anja Siemens (Editor), Fabian Kimoto (Grading), DubDub (Sound Studio), Rudi Haller (Executive Producer).
