PAM Advertising: 30 years of smiles in emojis
PAM Advertising has created additional new ad concepts for Smile Insurance’s current anniversary year. In the latest campaign, a special mega-poster is among the elements promoting the insurance offerings.
In the pedestrian underpass at Zurich Hardbrücke station, a mega poster with a timeline documents various insurance references from the past, present and future. The stolen sex tape of Pamela Anderson and Tommy Lee, the run-over unicorn, aliens with severe weather problems and other damage references draw attention to Smile.
Various subjects on posters, digital outdoor screens and social ads communicate the insurance offer throughout Switzerland. Among other things, they make reference to events that are frequently discussed in society. For example, the self-proclaimed chief advertising officer who likes to fine parking offenders. The bicycle lobby was outraged by this subject, which in turn caused a headline-grabbing Blick reporting provided.
Responsible at Smile: Joséphine Chamoulaud (CEO), Luca Michas (CMO), Chris Benros (Lead Media & Communications), Ivana Gonzalez (Marketing Strategist Europe), Fabienne Braunschweiler (Brand & Communication Manager Europe). Responsible at PAM Advertising: Parvez Sheik Fareed, Miro Pfister (overall responsibility and creative direction). Responsible at Nova Impact (media agency): Sandra Fehr (Managing Partner), Marcel Bieri (Senior Media Consultant), Anna Gösling (Digital Media Consultant).
