Lowe wins accounts from BMW and MINI

Good news for the BSW agency Lowe: following an extensive competition presentation, it has been commissioned by BMW Group Switzerland to handle brand and retail communications for the BMW and MINI brands. Work on brand communication will begin in the next few weeks, while Lowe will take over retail communication from early summer this year. According to the agency, Lowe is currently putting together teams and recruiting the best possible people for these demanding tasks. Following the merger with the advertising agency Draftfcb to form the Draftfcb/Lowe Group in January of this year and the move to new business premises in Wallisellen-Zurich, Lowe is now back on the upswing.