Publicitas index continues to rise
Swiss newspapers benefited from higher advertising revenue in January. Following steady growth in the final quarter of 2006, the Publicitas Index—which tracks advertising spending in the daily press—rose from 93.8 to 94.5 points.
Swiss newspapers benefited from higher advertising revenues in January. Following continuous growth in the final quarter of 2006, the Publicitas index on the development of advertising expenditure in the daily press rose from 93.8 to 94.5 points. According to the Publicitas press release on Thursday, job advertisements are responsible for the good figures, but the other advertising categories also contributed to the positive development. Car importers and banks in particular placed more advertisements in January. Only real estate advertisements lagged behind the market trend, with the corresponding sub-index falling from 96.7 to 96.3 points. In contrast, the sub-index for job advertisements rose from 158.0 to 162.1 points.
