TBWA\Zurich and Biomed breathe life into a strand of hair
TBWA\Zürich has developed a TV commercial for the dietary supplement Biotin-Biomed plus that brings healthy hair to life.
The dietary supplement Biotin-Biomed plus promotes healthy hair and nail growth. To raise its profile, TBWA\Zurich is bringing a strand of hair to life.
With a mix of real images and CGI, the TV commercial shows the benefits of Biotin-Biomed plus. The shoot and the transition to the CGI world were realized in close collaboration with the CGI partners from Artbox and Found.
In addition to a 20-second TV commercial, format adaptations were also made for online measures and social media, and the key visual was also adapted to the new campaign look.
Responsible at Biomed: Michaela Kramer (Senior Product Manager), Thomas Schlecht (Head of Marketing), Martina Zinsli (Head of Dietary Supplements). Responsible at TBWA\Zurich: Manuel Wenzel, Sarah Rüegger, Mark Levay, Marco Kamber (creation), Marija Suvajdzic, Daphne Weingartner (consulting), Fabrice Studer, Stefanie Bereiter (ViDo production). Production: Artbox Amsterdam, Found (CGI animation). Responsible at THNDR: Han Kerkhof (Composer), Max Gramser (Creative), Martijn Ruytinx (Mixing engineer). Responsible at Konnex Media: Andrea Zimmermann, Judith Bischoff.
