Foundry visualizes a new type of healthcare for Holistiq
Many brands in the healthcare industry convey similar values. Foundry developed a brand for Holistiq designed to set the healthcare startup apart from the crowd and build trust.
A video on the Holistiq website highlights a worrying fact: around 74 percent of deaths worldwide are due to chronic diseases caused by modern lifestyles. This realization was the impetus for Eric Laudet to take a closer look at the most pressing health problems of our time.
The founder of the TCMZentrum in Zurich is now pursuing a holistic vision with Holistiq: the online clinic offers individual, science-based health plans to specifically address the causes of illnesses. To this end, natural treatment methods are combined with evidence-based medicine that is specifically tailored to the patient. The team develops customized treatment plans and online coaching programs based on the patient's individual biomarkers and lifestyle factors.
This comprehensive vision should also be reflected in Holistiq's brand identity. To achieve this, the Foundry team immersed itself in the business model, the specific requirements of patients and the growing demand for precise medical solutions.
"We realized that the prevention and longevity startup industry often focuses on general recommendations, while we at Holistiq are focused on specific, scientifically validated therapies for specific medical problems," explains Foundry founder Sacha Moser. "This differentiation is crucial to show that we provide real medical care."
In joint workshops, a brand was developed that clearly stands out from the tonality, content and aesthetics of traditional healthcare while emphasizing Holistiq's scientific rigor and medical focus. This is also reflected in the brand name "Holistiq" - it combines the idea of a holistic approach with a clear focus on medical precision.
In addition, the Holistiq identity was strategically integrated into sub-brands such as TCMZentrum, which is now known as Holistiq TCM. A design system was also developed that exudes both seriousness and modernity.
"Foundry developed a visual language that combines scientific clarity with a contemporary aesthetic - visible on the redesigned website, in the brand video and on Holistiq's social media channels," says co-founder Jamil Odeh.
Responsible at Holistiq: Eric Laudet, Jamil Odeh, Dr. med. Julian Weingärtner. Responsible at Foundry: Ruben Lopez Mata, Nitin George, Phila Helen Oppel, Susann Boutry Kompa, Amy Hien, Leon Marenbach, Sacha Moser.
