Galaxus advertises with various collectible surias
In its latest OOH campaign, the online retailer Galaxus celebrates the beauty of diversity. To do so, the Galaxus creative team isn’t featuring just one product per ad, but rather a whole assortment of them.
A poster should actually be striking above all: show as few products as possible, as large as possible, preferably with a large logo and a concise headline.
Galaxus' current OOH campaign is intended to show that there is another way. The 26 subjects illustrate the diversity of the online retailer's product range, which is now over 7.4 million strong, by always showing a hodgepodge of different representatives of one product type. From dinosaurs to watering cans and corkscrews to birdhouses. The design quality of the posters is based solely on the selection and arrangement of the products.
The campaign can be seen in German-speaking and French-speaking Switzerland until the beginning of September on posters, e-boards and hanging boxes as well as in the form of advertisements, banners, social media ads and online moving images.
Responsible at Digitec Galaxus: Martin Walthert (Chief Marketing Officer), Flurin Spring (Creative Director), Jill Wanner (Leader Brand Communications), Branko Nastic (Project Management, Brand Communications), Dyan Shirai, Clémence Censi (Art Direction, Realization and Animation), Julian Stauffer (Teamlead Creation), Christian Walker (Photography & Image Retouching), Cédric Feusi, Luca Giugliano (Digital Marketing & Media Planning), Gesine Hauder (Media Planning).
