Swisscable wants to stop Swisscom's advertising campaign
Cable network operators are taking legal action against a Swisscom advertising campaign: Because they believe the telecommunications giant is engaging in unfair competition, Swisscable has filed a motion with the Bern-Laupen District Court to have an advertising letter banned.
If the request is granted, a lawsuit against Swisscom will then be filed with the commercial court, as the association of Swiss cable network operators announced on Monday. Specifically, Swisscable is taking issue with a letter from Swisscom in which it compares its digital offering only with Cablecom's analog television offering. On the one hand, this advertising letter was also sent to areas in which another cable network operator, not Cablecom, is active. On the other hand, the digital offering of the cable network operators is not mentioned at all in Swisscom's comparisons. For Swisscable, this is a deliberate misdirection of customers, as stated in the communiqué.
