Fresh design and new features for "NZZ Bellevue"
The NZZ’s lifestyle portal, «NZZ Bellevue,» has a new look. With the tagline «Read about the good life,» it aims to appeal to a style-conscious audience interested in food, fashion, and travel.
Eight years ago, the lifestyle portal NZZ Bellevue launched. The original design was developed by the agency Edenspiekermann, which is now also responsible for the refresh. "The new design remains true to our classic look while optimizing the user experience, the information architecture and the use of images," says Kerstin Netsch, Editor-in-Chief of NZZ Bellevue and "Z".
The visually refreshed design is accompanied by new features that are intended to improve the user experience and are particularly evident in the recipe columns. In the "Cooking and enjoyment" section, there are now Recipes with nutritional information and a quantity calculator. Recipes can also be rated and collected in a watch list. In the "Style and design", "Beauty and wellness" and "Travel and discovery" sections, readers can find suggestions, recommendations and insights into trends and their backgrounds. The homepage and selected pieces can now be designed in even more versatile ways, with highlight colors, theme clusters, sliders and generous image galleries.
In addition, the Newsletter "Concierge" which provides tips for excursions, restaurants and other things to enrich everyday life. The first issue will be published on Wednesday.
