Lucky Lack sets soul free
The Basel-based communications agency Dialog Lucky Lack has developed a new corporate identity for Heinrich Käch. The company is one of Switzerland’s largest private emergency medical services providers, a taxi company, and a renowned funeral home.
Basel-based communications agency Dialog Lucky Lack has developed a new corporate identity for Heinrich Käch. The company is also one of the largest private rescue services in Switzerland, a cab company and a renowned funeral home. The Basel-based company has developed a holistic marketing and communication strategy for all three areas. The latest product is a brochure for the funeral sector. According to the press release, it is something special to deal with the topics of dying, death and mourning in everyday advertising. The brochure "...and the soul was set free" has a strong emotional focus and offers the bereaved unexpected support. The brochure facilitates discussions with customers and offers the bereaved a helping hand in a restrained manner. At the same time, it also serves as a sales tool and is a carrier of services as well as a contact tool for offices, hospitals and Spitex services.
