Significant growth

GEMI The electronic media had an excellent start to the year, recording growth of 4 index points to 359. The market as a whole also recorded growth of one index point to 182. All the January figures confirm the trend from the previous year: the Internet again recorded the highest growth with an increase of 5 index points to 261. However, TV, up 4 index points to 363, and radio, up 3 index points to 255, are also picking up speed. Teletext maintained its level of 144 index points. The Goldbach Electronic Media Index (GEMI) is based on the data published by Media Focus for published advertising and advertising pressure. As the AIS advertising expenditure statistics will not be continued, current ad screen data will not be published. Since 1993, the GEMI has provided information on the indexed development of the various electronic media in comparison to the market as a whole.