Bold for GVB: Matto Kämpf defies natural hazards
In the additional content for Bold’s ongoing awareness campaign for Gebäudeversicherung Bern (GVB), Matto Kämpf—aka Max—braves the elements. Hail, rain, and wind throw a wrench in his plans—but in the end, everything works out.
The GVB's natural hazards department supports prevention measures and offers help in the event of a claim. The new content presents protection tips against hail, storms and rain in a humorous way - with the likeable Matto Kämpf as the protagonist Max. The campaign visualizes the fact that the weather can throw a huge spanner in the works. The scatterbrained Max experiences this first-hand.
Digital content for the campaign
The content, which has been on display since the end of July, is intended to encourage the people of Bern to secure their buildings against natural hazards - before it is too late and the damage is done. Three commercials, bumper ads and social media posts are being played out. There are also various newsletters. The Bold agency is once again responsible for the concept, realization and production.
Responsible at GVB: Daniel Hofer, Communications Team. Responsible agency & production: Bold.
