Private transport also available to the public

Radio 24 will continue to advertise on the streetcars and buses of Zurich's public transportation system. Zurich's largest private radio station has commissioned Cavegn Werbung to transport the current advertising and poster campaigns to the VBZ. While the familiar campaign visuals appear on the rear windows of the buses, the streetcar panels are intended to draw attention to the wide range of Radio 24 products, as detailed in a press release. Ambiguous terms are used to dramatize the variety of programmes in a humorous way.