Healthier children thanks to advertising ban
In future, children's programs will no longer be allowed to advertise food and drinks with a high fat, salt and sugar content. The Federal Council wants to stipulate this in the Radio and Television Ordinance.
In future, children's programs will no longer be allowed to advertise food and drinks with a high fat, salt and sugar content. The Federal Council wants to stipulate this in the Radio and Television Ordinance.
Initially, split-screen advertising and the placement of relevant products in the program will be banned. A ban on advertising following children's programs and programs with a predominantly under 16-year-old audience would go too far for the Federal Council, as proposed by EPP National Councillor Heiner Studer to SDA. There is already a general ban on interstitial advertising in children's programs.
Initially, split-screen advertising and the placement of relevant products in the program will be banned. A ban on advertising following children's programs and programs with a predominantly under 16-year-old audience would go too far for the Federal Council, as proposed by EPP National Councillor Heiner Studer to SDA. There is already a general ban on interstitial advertising in children's programs.
