Carla Durisch founds marketing agency "Market"
The new full-service marketing agency «Market» is launching in Zurich. With «diverse creative strategies and fresh solutions,» founder and CEO Carla Durisch aims to enhance the digital presence of small and medium-sized businesses.
Effective marketing offers should be as easy as shopping at a market: With this service orientation, Carla Durisch has developed her Agency "Market" founded the company. The former Farner consultant studied business administration at the University of St.Gallen and holds an HSG Master's degree in marketing. She is also internationally renowned as a DJ and music producer and runs the Zurich-based brand Thrpy Events and Record Label. With her "proven expertise and keen sense of trends", Durisch now wants to shake up the marketing industry.
Expertise in the areas of content, strategy and branding
The agency aims to support SMEs in reaching their target audience even better online. To this end, Market offers strategy workshops, social media management and branding, among other things. "With our customized solutions, our customers are more visible online. This allows them to concentrate fully on their core business," explains Durisch. Many small and medium-sized companies want a stronger, more modern online presence: "If you're not active online, you won't be seen. I've also learned that in my career as a DJ," Durisch continues.
Market baskets satisfy individual needs
With the concept of "market baskets", Market aims to meet different needs. In addition to offers in the areas of content, strategy and branding, customers can choose from combined market baskets: "Bread & Butter" for regular content, "Wine & Cheese" for holistic support or "Oysters & Champagne" for full service. "During a consultation, we work with the customer to analyze which offer makes the most sense for them and check the necessary intensity of the collaboration," explains Durisch.
To achieve this, Market also relies on collaboration and experienced creatives: Durisch is supported by creative director Bettina Beissmann, copywriter Clara dos Santos Buser and concept developer and journalist David Torcasso. The remote agency also has access to a broad network of freelancers.
