Thjnk Zurich and Ochsner Sport celebrate the beauty of sport in Paris
To mark the start of the Summer Olympics in Paris, Ochsner Sport and its lead agency, Thjnk Zurich, launched a campaign celebrating the beauty of sports.
Just over a week ago, the Summer Olympics kicked off - for the third time in Paris. Immediately afterwards, at the end of August, the Paralympic Summer Games will also take place in the French capital.
Paris is not necessarily known for sport, but much more for beauty and art. That's why Ochsner Sport, premium partner of the Swiss Olympic Team, is showing sport in the new campaign for once and turning Swiss athletes such as Ditaji Kambundji, Marlene Reusser, Abassia Rahmani, Noé Ponti and Noé Seifert into works of art.
The athletes were filmed in the studio practising their sport and later artfully staged using duplication and kaleidoscope effects. The film is musically accompanied by the classic "Les feuilles mortes" in the chanson interpretation of the French grand dame Dalida.
The film can be seen on TV and in various online and social media formats. Various POS measures were also implemented.
Responsible at Ochsner Sport: Marco Greco (Head of Marketing), Patrizia Fiechter (Team Leader Classic Communication), Claudio Keist (Team Leader Content & Social Media), Simon Zeder (Classic Communication). Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Lukas Amgwerd, Lukas Frischknecht (Creative Direction), Moritz Houmard (Graphic Design), Andrea Bison (GF Consulting), Cornelia Nünlist, Andrea Häfliger (Consulting), Gordon Nemitz (GF Strategy), Fabienne Peyer (Strategy). External partners: Czar Film (production), Jonas Vahl (director), Patrick Pichler (camera), Florian Nussbaumer (executive producer), Sandy Blum (producer), Nadia Stähelin (production assistant), Dominik Gspan (1st AD), Randy Looser (set), DubDub (sound studio), Sandro Bäbler (photography), Tim Brühlmann (art direction).
