Germany: Sunday edition of the Hamburger Abendblatt discontinued
It was launched last October 2006, and last Sunday marked its end: The regional Sunday newspaper *Hamburger Abendblatt Sonntags*, published by Axel Springer, is being discontinued. The project reportedly lacked the potential to achieve an attractive level of profitability.
It was launched last October 2006, and last Sunday it came to an end: the regional Sunday newspaper Hamburger Abendblatt Sonntags from Axel Springer is being discontinued. There was no potential for the project on an attractive economic scale. The Sunday edition of the Hamburger Abendblatt was intended as a defensive measure against the seventh edition of local rival Hamburger Morgenpost. Springer has now concluded that the impact on competition is so minor that it is not necessary to further protect its own market share. As can be read on Horizont.net, with 44,000 copies sold, the Springer title even outperformed the Sunday edition of the Morgenpost, which sells an average of 38,000 copies on Sundays.
