A pharmaceutical company can be modest
The pharmaceutical company Helvepharm, based in Frauenfeld, is one of the most affordable suppliers of generic drugs on the Swiss market. In their image ads, Spillmann/Felser/Leo Burnett use blister packs of medication to illustrate where Helvepharm saves money.
The pharmaceutical company Helvepharm from Frauenfeld is one of the cheapest suppliers of generics on the Swiss market. In their image advertisements, Spillmann/Felser/Leo Burnett use medicine blister packs to show where Helvepharm saves money. One package, for example, is reminiscent of a golf green and makes it clear that with generics from Helvepharm you are not paying for the CEO's expensive hobby. Because Helvepharm is, as the claim finally resolves, a modest pharmaceutical company.
