Generali shows the simple solution
Generali has launched a nationwide branding campaign. In collaboration with APG, new special posters are being displayed in five Swiss cities as part of the campaign.
The special posters displayed in Zurich, Lucerne, Winterthur, St. Gallen and Lausanne feature games in which passers-by can then put their skills to the test. At first glance, the games seem complicated - just like insurance, according to the cliché. The insurance company wants to use various poster subjects to draw attention to the fact that it has simple answers to all insurance questions. The solutions can be found on the website SimpleSolution.ch to be found. Generali employees will be on site to stock the posters with new materials throughout the day.
