New corporate design for GM Europe
Auto The Zurich-based branding agency NOSE—which recently became Swiss’s design agency—developed the new corporate design for GM Europe dealerships. The bright, fresh design conveys General Motors’ core values, particularly its high quality standards.
Auto The Zurich-based brand agency NOSE - which recently became the Swiss design agency - developed the new corporate design for the GM Europe dealerships. The bright, fresh design communicates the core values of General Motors, in particular the high quality standards. The entire appearance is characterized by the use of transparent blue glass, clear, precisely defined volumes and contemporary materials used in an unconventional way. The corporate design was developed in close cooperation with representatives of the Group and the GM Europe brands Opel, Saab, Chevrolet and Vauxhall.
