Silent dialogue of the posters

Placements Much in life is chance. When it becomes more tragic, chance is called fate. "Discover more" is the slogan for the new Camel advertisement. It is aimed at people "who expect more from life". The poster also contains the obligatory warning that smoking can lead to death. A poster placed next to it by chance visualizes even more drastically than this warning where this could possibly lead. A long barge, strikingly similar to a fag - i.e. a cigarette - plunges into nothingness at the end of life. On this poster, the claim "Discover more" is accompanied by the slogan: "Discover where Switzerland ends." That's how inspiring a silent dialog between two posters can be if you take some time to philosophize over a cigarette.