Healthy for the wallet
Pharma Spillmann Felser Leo Burnett helps a generic drug manufacturer project a modest image.
Pharma Spillmann Felser Leo Burnett makes a generics manufacturer appear modest. "Generics provide a salutary rethink with favorable consequences," is Helvepharm's company policy. The pharmaceutical company from Frauenfeld is one of the cheapest suppliers of generics on the Swiss market. The low drug prices are thanks to the company's philosophy. In contrast to other pharmaceutical companies that indulge in luxury, Helvepharm is modest and invests its money in its products. Packaging in golf green
The image advertisements created by Spillmann Felser Leo Burnett show us where Helvepharm is saving money with the help of medicine blister packs. One package, for example, is reminiscent of a golf green and makes it clear that with generics from Helvepharm you are not paying for the CEO's expensive hobby. Because Helvepharm is, as the claim finally resolves, a modest pharmaceutical company.
In the product campaign, which is aimed at doctors and pharmacists, the focus is on the newly launched product and its effects, in line with the company philosophy. The connecting element to the image campaign is the medicine blister and the play with it.
Andreas Panzeri
The image advertisements created by Spillmann Felser Leo Burnett show us where Helvepharm is saving money with the help of medicine blister packs. One package, for example, is reminiscent of a golf green and makes it clear that with generics from Helvepharm you are not paying for the CEO's expensive hobby. Because Helvepharm is, as the claim finally resolves, a modest pharmaceutical company.
In the product campaign, which is aimed at doctors and pharmacists, the focus is on the newly launched product and its effects, in line with the company philosophy. The connecting element to the image campaign is the medicine blister and the play with it.
Andreas Panzeri
