IP Multimedia relies on TV children's pool
With the launch of Cartoon Network's new marketing campaign, Goldbach Media subsidiary IP Multimedia is launching Switzerland's first children's TV programming block. It is now available for booking alongside the Super RTL and Cartoon Network channels.
With the new marketing of Cartoon Network, Goldbach Media subsidiary IP Multimedia is opening the first Swiss TV children's pool. It can now be booked with the channels Super RTL and Cartoon Network. According to a press release, the advantages for agencies and advertising clients are more performance at a lower price and a simplified planning and scheduling process. The TV children's pool will optimally cover the Swiss children's segment in French-speaking and German-speaking Switzerland. The two channels reach a total of over 1.1 million Swiss people every day and more than one in four Swiss children. In the target group of 3-14 year olds, the TV children's pool achieved an impressive viewer market share of 23.9% throughout Switzerland.
Cartoon Network is a children's channel in French-speaking Switzerland and shows well-known cartoons. In terms of content, it focuses on new series from Cartoon Network Studios and Warner. A new feature for Switzerland is the technical distribution of the Cartoon Network channel to cable network operators. Instead of the previous satellite transmission, the channel's signal is fed to the cable network operator digitally via a fiber optic cable. This cost-effective technical innovation was introduced by the company Ad Insertion Platform.
Cartoon Network is a children's channel in French-speaking Switzerland and shows well-known cartoons. In terms of content, it focuses on new series from Cartoon Network Studios and Warner. A new feature for Switzerland is the technical distribution of the Cartoon Network channel to cable network operators. Instead of the previous satellite transmission, the channel's signal is fed to the cable network operator digitally via a fiber optic cable. This cost-effective technical innovation was introduced by the company Ad Insertion Platform.
