Advertiser: Sandoz tablets bear the Swiss stamp
In Switzerland, more and more companies are being acquired by foreign corporations. The advertising agency has now developed a campaign for Novartis subsidiary Sandoz. The campaign is intended to highlight that the generic drug manufacturer remains firmly in Swiss hands.
Sandoz, founded in 1895, looks back on a long Swiss tradition. The campaign explores what Sandoz products should actually look like as a result: The tablets are symbolically adorned with Helvetia or Swiss mountains. In addition to ads, direct mail pieces were also used—typical vacation postcards featuring idyllic Swiss scenes. Here, too, the message is: «This is what our advertising should actually look like.».
