Another rendezvous of the advertising world in Cannes
The annual Cannes Lions International Advertising Festival is one of the world's most renowned events in the advertising industry. The coveted trophies—the «Lions»—will be awarded for the 54th time this year.
The annual Cannes Lions International Advertising Festival is one of the world's best-known events in the advertising industry. The coveted trophies - the "Lions" - will be awarded for the 54th time this year. In the week from June 17 to 23, over 25,000 entries from the international advertising world will be presented to the public and judged. More than 10,000 visitors take part in this major event every year.
This year, the jury will judge two different types of entries. "Integrated" Lions and "Integrated Grand Prix" will be awarded to integrated campaigns that use at least three different media. "Titanium" stands for groundbreaking concepts and honors provocative and pioneering work.
The members of the jury for "Titanium" and "Integrated Campaigns" were announced yesterday: Alex Bogusky, Chief Creative Officer of Crispin Porter and Bogusky, is the head of the Titanium and Integrated Lions jury, which will evaluate the new marketing and communication concepts. Two Swiss nationals will also be represented on the juries: Stephan Küng, CEO of Initiative Media and new President of IGEM, will judge in the "Media" category and Andreas Widmer, CEO of Wunderman/Futurecom, in the "Direct" category.
The winners will be announced on June 23.
This year, the jury will judge two different types of entries. "Integrated" Lions and "Integrated Grand Prix" will be awarded to integrated campaigns that use at least three different media. "Titanium" stands for groundbreaking concepts and honors provocative and pioneering work.
The members of the jury for "Titanium" and "Integrated Campaigns" were announced yesterday: Alex Bogusky, Chief Creative Officer of Crispin Porter and Bogusky, is the head of the Titanium and Integrated Lions jury, which will evaluate the new marketing and communication concepts. Two Swiss nationals will also be represented on the juries: Stephan Küng, CEO of Initiative Media and new President of IGEM, will judge in the "Media" category and Andreas Widmer, CEO of Wunderman/Futurecom, in the "Direct" category.
The winners will be announced on June 23.
