Swiss Adex shows price drop at Google
The number of ad slots booked on Google has risen again, while click prices have fallen sharply after a long period of stagnation. This is shown by the February figures from Angelink Yourposition’s Swiss Adex.
The number of ad slots booked on Google has risen again, while click prices have fallen sharply after a long period of stagnation. This is shown by the February figures from Angelink Yourposition’s Swiss Adex.
Following the December peak and a January that was, as expected, sluggish, more ads were visible on Google again in February: About 36 text ads were displayed per search query, compared to 34 the previous month, indicating that the general upward trend is taking hold. Surprisingly, however, click prices plummeted from 1.50 to 1.34 francs within a month, reaching their lowest level since the introduction of the Swiss Adex. In its press release, Angelink Yourposition cites as the reason the fact that, since February, Google has been providing more transparent information about the lowest possible cost-per-click based on the so-called quality score—information that the market apparently acted on immediately, leading to a reduction in bid prices across all industries.
The Swiss Adex, published monthly by Angelink Yourposition, tracks trends in search engine marketing using Google AdWords in Switzerland. All price figures are based on the cost-per-click rates that Google offers to potential advertisers online.
Following the December peak and a January that was, as expected, sluggish, more ads were visible on Google again in February: About 36 text ads were displayed per search query, compared to 34 the previous month, indicating that the general upward trend is taking hold. Surprisingly, however, click prices plummeted from 1.50 to 1.34 francs within a month, reaching their lowest level since the introduction of the Swiss Adex. In its press release, Angelink Yourposition cites as the reason the fact that, since February, Google has been providing more transparent information about the lowest possible cost-per-click based on the so-called quality score—information that the market apparently acted on immediately, leading to a reduction in bid prices across all industries.
The Swiss Adex, published monthly by Angelink Yourposition, tracks trends in search engine marketing using Google AdWords in Switzerland. All price figures are based on the cost-per-click rates that Google offers to potential advertisers online.
