New RTVA adopted
On Friday, the Federal Council adopted the new Radio and Television Ordinance (RTVV). The ordinance, which takes effect on April 1, specifies the regulations on advertising and sponsorship, license fee allocation, the technical distribution of radio and television programs, and reception fees, which will now increase from 450 to 462 francs.
The Federal Council adopted the new Radio and Television Ordinance (RTVO) on Friday. The ordinance, which comes into force on 1 April, specifies the regulations on advertising and sponsorship, fee splitting, the technical distribution of radio and television programmes and reception fees, which will now rise from CHF 450 to CHF 462. In percentage terms, radio and television fees will rise by 2.5% instead of the 6.5% requested by the SRG (see
). Television will become 4.1% more expensive, while radio fees will remain unchanged. 4 percent of the fees, or around CHF 50 million, will be diverted to private radio and television stations. The Department of Communications (Bakom) will announce how much the individual private broadcasters will receive in the fall when the coverage areas have been defined (see ). However, as reported by SDA on Friday, it has already been decided that a maximum of half of their operating costs will be covered by fee splitting, with regional television receiving 70 percent.
Provisions on advertising and sponsorship In general, private broadcasters will enjoy more commercial freedom in future. They will be allowed to advertise for longer, interrupt broadcasts more often with advertising and have more flexibility with new forms of advertising such as split screens.
In addition, local radio stations and regional TV stations may advertise wine, beer and cider, but not schnapps. For SRG, the advertising regulations remain unchanged with a few exceptions. It is also prohibited from broadcasting sales windows as well as independent advertising and sponsorship on the Internet, as Bakom writes in a press release on Friday. However, its options are being expanded in the television sector, for example by allowing virtual and split-screen advertising during sports broadcasts. Product placement will continue to be permitted.
). Television will become 4.1% more expensive, while radio fees will remain unchanged. 4 percent of the fees, or around CHF 50 million, will be diverted to private radio and television stations. The Department of Communications (Bakom) will announce how much the individual private broadcasters will receive in the fall when the coverage areas have been defined (see ). However, as reported by SDA on Friday, it has already been decided that a maximum of half of their operating costs will be covered by fee splitting, with regional television receiving 70 percent.
Provisions on advertising and sponsorship In general, private broadcasters will enjoy more commercial freedom in future. They will be allowed to advertise for longer, interrupt broadcasts more often with advertising and have more flexibility with new forms of advertising such as split screens.
In addition, local radio stations and regional TV stations may advertise wine, beer and cider, but not schnapps. For SRG, the advertising regulations remain unchanged with a few exceptions. It is also prohibited from broadcasting sales windows as well as independent advertising and sponsorship on the Internet, as Bakom writes in a press release on Friday. However, its options are being expanded in the television sector, for example by allowing virtual and split-screen advertising during sports broadcasts. Product placement will continue to be permitted.
